If access to the decision maker cannot be achieved, one should think twice before spending valuable time and resources.
- According to Sirius Decisions, up to 80% of B2B buying decisions are being made by executives
- Your solution has the potential to address an urgent priority so the decision maker should appreciate the meeting
- A feature/benefits pitch is likely to not be well received
- Beware of the gatekeeper who says “Don’t worry my boss just rubber stamps it”